Home / SEO explained simply
No jargon needed
You don't need to understand any of this to work with us. But if you'd like to know what we're doing for your business, here's what each term means, why it matters and what we do about it. The technical name is in grey, in case you hear it elsewhere.
In plain English: Making your business easy for Google to find, understand and recommend, so you appear when people search for what you sell.
Why it matters: People searching on Google are already looking to buy. Unlike ads, you don't pay each time someone clicks on an unpaid result.
What we do: Everything on this page, set up when you join and kept up every month.
In plain English: The exact words people type into Google, like "car aircon repair" or "sofa cleaning Tampines".
Why it matters: If your website doesn't use the words your customers use, Google has no reason to show you for them.
What we do: We write your pages around the real searches in your trade and area.
In plain English: Google keeping a copy of your page in its library, so it can show it in search results.
Why it matters: A page that isn't indexed can't appear on Google at all, however good it is.
What we do: We submit your site to Google and Bing and check your pages get listed.
In plain English: A simple file listing every page on your website, made for search engines.
Why it matters: It helps Google find all your pages, not just the homepage.
What we do: We create it and keep it up to date for you.
In plain English: Longer, very specific searches, like "aircon chemical wash Tampines" instead of just "aircon".
Why it matters: Fewer businesses compete for them, and the people typing them usually know exactly what they want, so they're more likely to call.
What we do: Each SEO Boost goes after niche long-tail searches for your business.
In plain English: The blue headline and the short description under it that people see in Google results.
Why it matters: It's your shop sign in the search results. A clear one gets more people to tap on you instead of a competitor.
What we do: We write them for every page.
In plain English: A page designed for one job, such as getting enquiries for one service. A subdomain is an extra address on your own domain, like go.yourbrand.com.
Why it matters: If you already have a website, a landing page lets us add an SEO page without touching your current site.
What we do: If you have a website, we build your landing page on a subdomain. You keep your current site as it is.
In plain English: Your free business listing on Google Maps, and the box with your hours, photos, reviews and phone number that appears on the right of Google Search.
Why it matters: For "near me" searches, this listing is often the first thing customers see, before any website.
What we do: We set it up and complete it as part of Get Found.
In plain English: Helping your business show up for searches in your area, like "plumber Jurong" or "near me".
Why it matters: Most small businesses serve their own area. Local searches are the customers most likely to call.
What we do: We add your location or service area to your website, Google listing and business details.
In plain English: Your business Name, Address and Phone number written the same way everywhere they appear online.
Why it matters: If they don't match, Google is less sure the details are correct, and customers can get confused.
What we do: We keep them the same on your website, Google listing and business details.
In plain English: More people now ask ChatGPT, Gemini or Perplexity for recommendations instead of typing into Google. Making your business easy for these tools to find and describe is called GEO, or AEO (answer engine optimisation).
Why it matters: If an AI assistant can't read your website, it can't recommend you.
What we do: We connect your site to Bing (which ChatGPT search uses), label your business details for machines, and write content that answers customers' questions.
In plain English: Hidden labels in your website's code that tell Google and AI, for example, "this is our phone number" and "these are our opening hours".
Why it matters: Without them, machines have to guess your details, and sometimes guess wrong.
What we do: We add them to your website as part of Get Found.
In plain English: A short plain-text file that sums up your business and links to your main pages, written for AI tools to read.
Why it matters: It's a new, emerging standard: nice to have, and cheap to add.
What we do: We publish one on your website.
In plain English: Google and AI companies use programs called crawlers to read websites. A small file called robots.txt tells them what they may read.
Why it matters: Some websites block AI crawlers by accident, so those tools can never recommend them.
What we do: We make sure Google, Bing and AI assistants aren't blocked.
In plain English: A website that fits and works properly on a phone screen. Google mainly looks at the phone version of your site.
Why it matters: Most of your customers will find you on their phone. A site that's hard to use there loses them.
What we do: Every site and landing page we build is designed for phones first.
In plain English: Google's measures of how quickly a page shows its main content (LCP), whether things jump around while loading (CLS), and how fast it reacts to taps (INP).
Why it matters: Slow pages make people press back. Google also uses these measures as a ranking signal.
What we do: We build lightweight pages and host them on fast servers. Our free checker shows your own scores.
In plain English: A security certificate that encrypts the connection between your website and your visitor.
Why it matters: Without it, browsers label your site "Not secure", which puts customers off. Google prefers secure sites.
What we do: Included with your hosting.
In plain English: A check of whether Google and AI assistants can find your page, read it and understand it: things like loading, mobile layout, page titles and business details.
Why it matters: Small technical problems can quietly stop you showing up, even when everything looks fine to you.
What we do: Included every month in your S$20 Get Found plan. SEO Boosts add extra processing to fix the issues it finds.
In plain English: A free tool from Google that shows how your website performs in Google Search: how often you appear, how many people click, and what they searched.
Why it matters: It's real data straight from Google, not a guess. Our results page uses it too.
What we do: We connect it for you, and use it to decide what to improve.
In plain English: The number of times your website appeared in someone's Google results, even if they didn't click.
Why it matters: A rising number means Google is showing you for more searches.
In plain English: Clicks are people who tapped through to your website from Google. CTR is the share of people who clicked after seeing you: 50 clicks from 1,000 impressions is a 5% CTR.
Why it matters: Clicks are real potential customers. A low CTR usually means your headline on Google needs work.
In plain English: Your average spot in Google's results. 1 is the top result, and 1 to 10 is roughly page one. Lower is better.
Why it matters: Most people never look past page one, so getting into the top 10 is where the clicks are. For example, Edwin Garage averaged position 6.1 in the 28 days to 5 October 2026.
In plain English: Organic results are the normal, unpaid listings. Paid results are ads marked "Sponsored", where you pay Google for every click.
Why it matters: Ads stop the moment you stop paying. Organic visibility keeps working in the background.
What we do: Our plans work on your organic (unpaid) visibility. There's no ad spend.
No question is too basic. WhatsApp Edwin and he'll explain how it applies to your business. No obligation.